Golf News
Genworth Financial Named As A Local Sponsor At The Volvo Masters
Spain (November 1, 2007) - Leading financial security company, Genworth Financial, has been named as a local sponsor at the Volvo Masters in Valderrama, Spain.
Genworth, unveiled as the new Official Sponsor of The European Tour Statistics programme back in April, has also participated as a local sponsor at the BMW Championship in the UK, the Smurfit European Open in Ireland and has also supported the Deutsche Bank Players' Championship of Europe in Germany.
"Sponsorship connected to The European Tour will continue to play a pivotal role in Genworth's European brand building activity" explains Bob Brannock, President of Genworth Financial's International business.
"The European Tour offers a uniquely relevant package of benefits to Genworth. First, the breadth of the Tour provides a variety of ways for us to reach our target audiences including broadcast, online and live event channels.
Second, the Tour's network of local tournaments provides us with an opportunity to localise our brand. Our in-country offices are run by local people and backed by global expertise; local sponsorship opportunities, such as the one we have in Spain, allow us to show our support in some of our key markets.
Finally, with its rich heritage, best in class players and notable long standing fellow sponsors, The European Tour delivers a premium partnership opportunity."
George O'Grady, Chief Executive of The European Tour added:
"Genworth Financial is a company that focuses its activity around performance, innovation and forward thinking - attributes that we clearly see in the competitive game of golf. We welcome Genworth's ongoing support of The European Tour and their event sponsorship at the Volvo Masters."
About Genworth Financial
Genworth is a leading financial security company meeting the retirement, lifestyle protection, investment and mortgage insurance needs of more than 15 million customers across 25 countries. In Europe, Genworth partners with banks, brokers, advisers and other financial institutions to develop innovative mortgage insurance and payment protection and other products to suit local markets. For more information, visit www.genworth.com
Contact Information:
Media:
Communications Division, The European Tour : +44 (0) 1344 840400
media@europeantour.com
Martin Ring, +44 208 380 3786, Genworth Financial
martin.ring@genworth.com
