Golf News
Genworth Financial Named As A Local Sponsor At The Deutsche Bank Players' Championship
Germany (May 30, 2007) - Leading financial security company, Genworth Financial, has
been named as a local sponsor at the forthcoming Deutsche Bank Players'
Championship of Europe in Germany.
Genworth, unveiled as the new Official Sponsor of The European Tour Statistics
programme last month, participated as a local sponsor at the recent BMW Championship
in the UK and will also support the Smurfit European Open and the Volvo Masters in
Ireland and Spain respectively later in the year.
"Sponsorship connected to The European Tour will continue to play a pivotal role in
Genworth's European brand building activity" explains Bob Brannock, President of
Genworth Financial's International business.
"The European Tour offers a uniquely relevant package of benefits to Genworth. First,
the breadth of the Tour provides a variety of ways for us to reach our target audiences
including broadcast, online and live event channels.
Second, the Tour's network of local tournaments provides us with an opportunity to
localise our brand. Our in-country offices are run by local people and backed by global
expertise; local sponsorship opportunities, such as the one we have in Germany, allow
us to show our support in some of our key markets.
Finally, with its rich heritage, best in class players and notable long standing fellow
sponsors, The European Tour delivers a premium partnership opportunity."
George O'Grady, Chief Executive of The European Tour added:
"Genworth Financial is a company that focuses its activity around performance,
innovation and forward thinking - attributes that we clearly see in the competitive game
of golf. We welcome Genworth's ongoing support of The European Tour and their event
sponsorship at the Deutsche Bank Players Championship of Europe in Hamburg."
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Contact Information:
Media:
Communications Division, The European Tour : +44 (0) 1344 840400
media@europeantour.com
Martin Ring, +44 208 380 3786, Genworth Financial
martin.ring@genworth.com
