Golf News

Genworth Financial is named as a partner at the SAS Masters

Following a successful first year of golf sponsorship, Genworth Financial has announced it will act as a local sponsor of the 2008 SAS Masters at Arlandastad golf course, Stockholm between 14-17 August. 

Although an established sponsor of the European Tour Statistics programme, this is the first time Genworth will sponsor a local tournament in the Nordic region, where we have had a business presence since 1993. This new sponsorship builds on our continued backing of the BMW PGA Championship in the UK and the Volvo Masters in Spain.

The SAS Masters, until this year known as the Scandinavian Masters, was established in 1991 and quickly became one of the most prestigious competitions on the PGA European Tour. It was created following the merger of two former professional Swedish competitions: the Scandinavian Enterprise Open (SEO) and PLM Open.

The tournament is currently one of the largest competitions among the fifty on the European golf tour; the British Open, with its 139-year history, is the only tour event that attracts more spectators.  This success has turned the Scandinavian Masters into an attractive TV product on all continents with live competition broadcasts viewed by over 200 million households around the world. 

Last year, as many will remember, Finnish player Mikko Ilonen won with a spectacular birdie on the last hole, and we look forward to a strong Scandinavian contingent entertaining the crowds later this summer.

Genworth is a leading financial security company meeting the retirement, longevity and lifestyle protection, investment and mortgage insurance needs of more than 15 million customers, with a presence in more than 25 countries. For more information, visit http://www.genworth.com/.

Genworth Financial is the Official Sponsor of The European Tour Statistics programme and is also sponsoring four events on The European Tour International Schedule. The Genworth Financial Statistics programme collects and distributes players' performance data in the eight main statistical categories: Stroke Average, Driving Accuracy, Driving Distance, Greens in Regulation, Putts per Greens in Regulation, Putts per Round, Sand Saves and Scrambles.