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Through market research and a proven innovation process, we have developed lifestyle protection products that look after customers throughout their lives.
“Our consumer research of new product propositions in France led to the enhancement of a large retail client’s existing product offering and a new product launch. ”
Our research and experience of the insurance market shows that customers within the same base can have different needs. So we design our suite of Lifestyle Protection products to specifically match them.
As customers’ needs also constantly change, we continually review, improve and re-invent our products to change with them. Our research programme includes regular market scoping to evaluate product revenue opportunities. We also design and time each product launch to appeal to our clients’ customers.
It’s this deep understanding of ever changing customer needs, aspirations and motivations that has resulted in Genworth’s Lifestyle Protection business working with over 250 clients across 20 countries to date.