Customer data analysis underpins our marketing planning and results in highly effective marketing campaigns
“Our analysis of a UK bank’s customer base enabled us to identify and target segments with the highest propensity to buy which increased net conversion by more than 95%”
Through data analysis and modelling, we can easily identify the most attractive customer segments, help you understand their behaviour, triggers and how to fulfil them.
13 million policy records across over 20 countries specific to the protection market, means we have unmatched insights into customer behaviour even before we look at your data.
This, along with accurate propensity models, result in smarter, more efficient marketing that harnesses untapped sales opportunities.