Living Expenses Insurance

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Embedded Expense Protection

Embedded Expense Protection
Embedded Expense Protection (EEP) has been developed as a direct result of the current global recession and its impact on working people. It has been created to acquire and retain customers by cushioning them from some of the financial effects of involuntary unemployment. Reassured in the knowledge that they will be protected, customers can continue to purchase and commit even in these uncertain times. EEP works in a similar way to our Auto Loan or Credit Card payment protection whereby, if someone is made redundant, or can’t work due to illness or an accident, we will pay their monthly outgoing direct to you for a predetermined period of time.

CLIENT BENEFITS

A great reason for customers to keep spending with you

EEP not only improves consumer confidence to encourage spending but if a protected customer loses their job or can’t work, we pay their monthly commitments on their behalf whilst you secure your sales.

Prevents downgrading and attrition

Even in these times of uncertainty, customers will be more inclined to stay with existing suppliers and renew contracts if they have the reassurance of knowing that they will be protected.

Increased acquisition

As uncertainty and job loss fears continue to rise, brands offering protection to their customer base will become increasingly more appealing – particularly in parity markets.

Improved customer loyalty

Protected customers feel a far greater sense of loyalty to a brand that is seen to be taking care of them through these difficult times.

Provides upgrade opportunities

By offering customers this protection on higher packages or on attainment of certain spend targets your customers will be more inclined to commit to an increased level of spend.

CUSTOMER BENEFITS

Increased consumer confidence

Our research shows that customers would feel more inclined to commit to new contracts or continued monthly expenditure, if they do not have to fear payment difficulties should they lose their regular source of income.

Reducing disruption

With EEP protecting your customers, they canconcentrate on finding a new job or getting healthy rather than worrying about how they’regoing to meet some of their financial obligations.

Secure Credit rating

By avoiding defaulting on contractual obligation your customers can safeguard their credit ratingeven though their income has been disrupted.

Feeling valued

Your customers will feel as though you truly appreciate their business and are rewardingtheir loyalty.