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Over half of European Tour golfers are consistently disappointed by their competitive performances

New study by Genworth Financial reveals self-belief and mental strength as keys to success

New study by Genworth Financial reveals self-belief and mental strength as keys to success

October 5th 2011 – Over half of professional golfers on the European Tour believe they are performing below par, according to survey results released today by Genworth Financial, Official Statistics Partner of The European Tour, who commissioned a study into the psychological side of professional European golf.

The survey of over 40 golfers also highlighted self-belief and mental state as keys to success, named Seve Ballesteros as their main inspiration and revealed that golfers rely on caddies for motivational support more than any other attribute.

While 51% of pros are disappointed with their performances, only one in ten (7%) feel they are exceeding their own expectations, despite three quarters (74%) of the golfers putting self-belief and over half (53%) putting mental frame of mind in their top three attributes for success.

Dr Karl Morris, Sports Psychologist and Mind Coach to recent major winners Darren Clarke, Graeme McDowell, Louis Oosthuizen and Charl Schwartzel, said of the findings;

“To have over half of the golfers saying that they are below plan indicates to me that for many the approach to goal setting and performance assessment is wrong. If you measure success purely on the outcome – whether you win or not you may end up being disappointed even though you may have played well.”

“It would appear that the golfers that are performing below plan are focusing on technique rather than on what they should be focusing, namely their mental game”

Ross Fisher, Genworth ambassador and Ryder Cup star, supported the findings, saying, “Success in golf has a lot to do with being able to perform consistently at the highest level. This requires great mental strength and self-belief that if you do hit a bad patch you can quickly get back on track. Alongside working on my technique, I try to spend plenty of time developing the right mental state of mind for competition.”

Peter Barrett, Senior Vice President, Lifestyle Protection at Genworth commented, “As the sponsor of The European Tour’s Statistics since 2007, we have not only been able to support the Players in their quest for improvement but we also gain an insight into the performance habits of these elite sportsmen, and we can use these insights to drive our own performance.”

The study also analysed the impact of caddies on the European Tour, with the results showing that motivational support is seen by both pros and caddies as the single most important attribute the caddy provides, ahead of club selection and organisation.

Ross Fisher’s caddy Adam Marrow concurred, “While I have many responsibilities on Tour with Ross, from club maintenance and selection to logistics and course analysis, the most important area will always be offering the player the motivational support he needs to maintain consistent performance.”

Other findings interestingly named Roger Federer alongside Seve as the most inspirational figures in the sports world. Federer was called out for his professionalism, drive and determination, while Ballesteros is remembered for his passion and attitude to the game.

On a more alternative note, the survey revealed several strange techniques employed by top golf professionals to help improve performance, including hypnosis, copying another player’s swing and behaviour, squeezing an ear to refocus and crawling on the floor.

 

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For further information, please contact:

Matt Barrett
Hill and Knowlton (Genworth Press Office)
mbarrett@hillandknowlton.com
+44 208 413 3714

Guy Genney
Genworth Financial
Guy.genney@genworth.com
+44 (0)20 8380 3786

   

 

About Genworth Financial

Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company that is dedicated to helping people secure their financial lives, families and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future and planning for retirement -- including life insurance, long term care insurance, financial protection coverages, and independent advisor-based wealth management -- and mortgage insurance that helps consumers achieve homeownership while assisting lenders in managing their risk and capital.

Genworth has approximately 6,500 employees and operates through three segments: Retirement and Protection, U.S. Mortgage Insurance and International. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, Inc., which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit genworth.com. From time to time, Genworth Financial, Inc. releases important information via postings on its corporate website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of genworth.com.